Digital Marketing, SEO , PPC

Welcome to Marketing Syrup!

Hey, I'm Kristina! Thanks for visiting my website.
I live and breathe digital marketing. One of my favourite things is digging into websites to find search engine optimization issues that should be solved.
Want to learn more? Visit

SEO Girl

All things organic search, canonicals, redirects, sitemaps, keywords

PPC Girl

All things CPA, CPC, CTR, DSA, GDN

Analytics Girl

All things visits, landing pages, goals, content grouping, channels

Googlebot Hits in Google Analytics after Using URL Inspection Tool

The other day I was playing with the new GSC URL inspection tool and found one interesting thing. I¬†decided to… Read More

How to Exclude YouTube from Display Campaigns on Google Display Network
How to Exclude YouTube from Display Campaigns on GDN

If you have ever created Display campaigns in Google Ads, you might have noticed that lots of placements are YouTube… Read More

Why SEO is Just Like Fitness
Why SEO is Just Like Fitness

In our daily life, we usually learn things from different spheres as in addition to work we also have hobbies… Read More

GTM Variable: Check if Google Analytics Code is Found in the Page Source

There are times when you need to fire a Google Analytics tag in Google Tag Manager only if you don't… Read More

How to Add Deep Links to Facebook Dynamic Product Ads

Once upon a time, I needed to create Facebook dynamic product ads for an eCommerce website. Ok, no problem. But… Read More

How to Bid on Trademarks in Google Ads

As an advertiser, you're facing new issues on a regular basis. And I like it! Don't get me wrong, I… Read More