Digital Marketing, SEO , PPC

Welcome to Marketing Syrup!

Hey, I'm Kristina! Thanks for visiting my website.
I live and breathe digital marketing. One of my favourite things is digging into websites to find search engine optimization issues that should be solved.
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SEO Girl

All things organic search, canonicals, redirects, sitemaps, keywords

PPC Girl

All things CPA, CPC, CTR, DSA, GDN

Analytics Girl

All things visits, landing pages, goals, content grouping, channels

#Google Webmaster Hangouts Notes – 11 January, 2019

Hey! Welcome to my Google Webmaster Hangouts Notes!  Announcements Google+ will be sunsetted soon.There will be many changes in Google… Read More

35 Digital Marketing Posts of 2018 Worth Reading Now
35 Digital Marketing Posts of 2018 Worth Reading Now

2018 was a great year with many interesting things going on. Google AdWords has been turned into Google Ads, GSC… Read More

When Rel=canonical Doesn’t Work: a Tale of Not Similar Content and Noindex

This post will be not the one I initially intended to write. My idea was to test using rel=canonical and… Read More

Design and SEO: Everything You Need to Know About Image SEO

People make lots of mistakes. These are lessons that help us learn and become better every day. But there are mistakes… Read More

Manual CPC vs Maximize Clicks: Results of a Large Google Ads Experiment

There's been lots of chatter lately about manual vs. automated bidding in Google Ads (hey, AdWords, we still remember you!).… Read More

Googlebot Hits in Google Analytics after Using URL Inspection Tool

The other day I was playing with the new GSC URL inspection tool and found one interesting thing. I decided to… Read More

How to Exclude YouTube from Display Campaigns on Google Display Network
How to Exclude YouTube from Display Campaigns on GDN

If you have ever created Display campaigns in Google Ads, you might have noticed that lots of placements are YouTube… Read More

Why SEO is Just Like Fitness
Why SEO is Just Like Fitness

In our daily life, we usually learn things from different spheres as in addition to work we also have hobbies… Read More

GTM Variable: Check if Google Analytics Code is Found in the Page Source

There are times when you need to fire a Google Analytics tag in Google Tag Manager only if you don't… Read More