Digital Marketing, SEO , PPC
Welcome to Marketing Syrup!
Hey, I'm Kristina! Thanks for visiting my website.
I live and breathe digital marketing. One of my favourite things is digging into websites to find search engine optimization issues that should be solved.
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All things organic search, canonicals, redirects, sitemaps, keywords
All things CPA, CPC, CTR, DSA, GDN
All things visits, landing pages, goals, content grouping, channels
Why Rel=canonical Doesn’t Work: a Tale of Not Similar Content and Noindex
This post will be not the one I initially intended to write. My idea was to test using rel=canonical and… Read More
Design and SEO: Everything You Need to Know About Image SEO
People make lots of mistakes. These are lessons that help us learn and become better every day. But there are mistakes… Read More
Manual CPC vs Maximize Clicks: Results of a Large Google Ads Experiment
There's been lots of chatter lately about manual vs. automated bidding in Google Ads (hey, AdWords, we still remember you!).… Read More
Googlebot Hits in Google Analytics after Using URL Inspection Tool
The other day I was playing with the new GSC URL inspection tool and found one interesting thing. I decided to… Read More
How to Exclude YouTube from Display Campaigns on GDN
If you have ever created Display campaigns in Google Ads, you might have noticed that lots of placements are YouTube… Read More