Why Rel=canonical Doesn’t Work: a Tale of Not Similar Content and Noindex
This post will be not the one I initially intended to write. My idea was to test using rel=canonical and noindex simultaneously as I still see many questions about the […]
Design and SEO: Everything You Need to Know About Image SEO
People make lots of mistakes. These are lessons that help us learn and become better every day. But there are mistakes that can easily be avoided by following best practices that […]
Manual CPC vs Maximize Clicks: Results of a Large Google Ads Experiment
There’s been lots of chatter lately about manual vs. automated bidding in Google Ads (hey, AdWords, we still remember you!). On the one hand, manual bidding gives you much more […]
Googlebot Hits in Google Analytics after Using URL Inspection Tool
The other day I was playing with the new GSC URL inspection tool and found one interesting thing. I decided to shoot a quick post about that. This is not something […]
How to Exclude YouTube from Display Campaigns on GDN
If you have ever created Display campaigns in Google Ads, you might have noticed that lots of placements are YouTube channels and videos. While it may be relevant for some […]
Why SEO is Just Like Fitness
In our daily life, we usually learn things from different spheres as in addition to work we also have hobbies (you do, right?). And as we think more about it, […]
GTM Variable: Check if Google Analytics Code is Found in the Page Source
There are times when you need to fire a Google Analytics tag in Google Tag Manager only if you don’t have Google Analytics hardcoded. The best scenario I can think […]
How to Add Deep Links to Facebook Dynamic Product Ads
Once upon a time, I needed to create Facebook dynamic product ads for an eCommerce website. Ok, no problem. But there WAS a problem with such ads: deep linking to […]
How to Bid on Trademarks in Google Ads
As an advertiser, you’re facing new issues on a regular basis. And I like it! Don’t get me wrong, I don’t enjoy problems, I just like finding the solutions, as […]
Amazon Keyword in Google Analytics Organic Traffic from Bing
If you study your keywords report in Google Analytics from time to time, you must have noticed this weird keyword ‘amazon’ coming from bing / organic which is completely irrelevant to […]