How to Exclude YouTube from Display Campaigns on GDN
If you have ever created Display campaigns in Google Ads, you might have noticed that lots of placements are YouTube channels and videos. While it may be relevant for some […]
Why SEO is Just Like Fitness
In our daily life, we usually learn things from different spheres as in addition to work we also have hobbies (you do, right?). And as we think more about it, […]
GTM Variable: Check if Google Analytics Code is Found in the Page Source
There are times when you need to fire a Google Analytics tag in Google Tag Manager only if you don’t have Google Analytics hardcoded. The best scenario I can think […]
How to Add Deep Links to Facebook Dynamic Product Ads
Once upon a time, I needed to create Facebook dynamic product ads for an eCommerce website. Ok, no problem. But there WAS a problem with such ads: deep linking to […]
How to Bid on Trademarks in Google Ads
As an advertiser, you’re facing new issues on a regular basis. And I like it! Don’t get me wrong, I don’t enjoy problems, I just like finding the solutions, as […]
Amazon Keyword in Google Analytics Organic Traffic from Bing
If you study your keywords report in Google Analytics from time to time, you must have noticed this weird keyword ‘amazon’ coming from bing / organic which is completely irrelevant to […]
Google Will Update Referral Source to Show Image Traffic
Yesterday Google announced that it is going to update the way we see traffic from Google images to our websites. The update will be rolling out in the next months […]
New AdWords Interface vs Old: the Good and the Bad
If you haven’t been hiding under a rock for the last few months, you know that Google AdWords (or should I call it Google Ads?) has got a facelift. And like […]
How to Create Dynamic Search Ads: a Full Guide
I’ve heard lots of things about AdWords Dynamic Search Ads. Some people say such ads are just a waste of time and never work, others claim that DSAs can tremendously […]