35 Digital Marketing Posts of 2018 Worth Reading Now
2018 was a great year with many interesting things going on. Google AdWords has been turned into Google Ads, GSC has become a completely new tool. What’s next? Google will…
Manual CPC vs Maximize Clicks: Results of a Large Google Ads Experiment
There’s been lots of chatter lately about manual vs. automated bidding in Google Ads (hey, AdWords, we still remember you!). On the one hand, manual bidding gives you much more…
How to Exclude YouTube from Display Campaigns on GDN
If you have ever created Display campaigns in Google Ads, you might have noticed that lots of placements are YouTube channels and videos. While it may be relevant for some…
How to Bid on Trademarks in Google Ads
As an advertiser, you’re facing new issues on a regular basis. And I like it! Don’t get me wrong, I don’t enjoy problems, I just like finding the solutions, as…
New AdWords Interface vs Old: the Good and the Bad
If you haven’t been hiding under a rock for the last few months, you know that Google AdWords (or should I call it Google Ads?) has got a facelift. And like…