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Google Ads

35 Digital Marketing Posts of 2018 Worth Reading Now

2018 was a great year with many interesting things going on. Google AdWords has been turned into Google Ads, GSC has become a completely new tool. What’s next? Google will […]

Posted on December 27, 2018January 13, 2019 by Kristina Azarenko
Posted in Google Ads, Google Analytics, Google Tag Manager, Other, PPC, SEOLeave a comment

Manual CPC vs Maximize Clicks: Results of a Large Google Ads Experiment

There’s been lots of chatter lately about manual vs. automated bidding in Google Ads (hey, AdWords, we still remember you!). On the one hand, manual bidding gives you much more […]

Posted on September 24, 2018September 27, 2018 by Kristina Azarenko
Posted in Google Ads, PPCLeave a comment

How to Exclude YouTube from Display Campaigns on GDN

If you have ever created Display campaigns in Google Ads, you might have noticed that lots of placements are YouTube channels and videos. While it may be relevant for some […]

Posted on September 6, 2018September 10, 2018 by Kristina Azarenko
Posted in Google Ads, How to, PPC, Quick TipsLeave a comment

How to Bid on Trademarks in Google Ads

As an advertiser, you’re facing new issues on a regular basis. And I like it! Don’t get me wrong, I don’t enjoy problems, I just like finding the solutions, as […]

Posted on July 24, 2018September 10, 2018 by Kristina Azarenko
Posted in Google Ads, PPCLeave a comment

New AdWords Interface vs Old: the Good and the Bad

If you haven’t been hiding under a rock for the last few months, you know that Google AdWords (or should I call it Google Ads?) has got a facelift. And like […]

Posted on July 11, 2018October 23, 2018 by Kristina Azarenko
Posted in Google Ads, PPCTagged Adwords, Google AdsLeave a comment

How to Create Dynamic Search Ads: a Full Guide

I’ve heard lots of things about AdWords Dynamic Search Ads. Some people say such ads are just a waste of time and never work, others claim that DSAs can tremendously […]

Posted on June 19, 2018September 10, 2018 by Kristina Azarenko
Posted in Google Ads, How to, PPCLeave a comment

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