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How to Easily Upgrade to the Google Analytics 4 Property (GA4)

Google Analytics introduced GA4 property – a new era of Google Analytics has been announced. And this is scary. Why? Because the new interface is completely different from the old…

Posted on November 13, 2020November 13, 2020 by Kristina Azarenko
Posted in Google Analytics2 Comments

Set up Event Goals in Google Analytics: a Step by Step Guide

Every website has a purpose which can be tracked and analyzed in systems like Google Analytics. For these purposes, we need to use events and goals. In this post, I’ll…

Posted on June 5, 2019March 17, 2021 by Kristina Azarenko
Posted in Google Analytics, How to12 Comments

35 Digital Marketing Posts of 2018 Worth Reading Now

2018 was a great year with many interesting things going on. Google AdWords has been turned into Google Ads, GSC has become a completely new tool. What’s next? Google will…

Posted on December 27, 2018June 13, 2019 by Kristina Azarenko
Posted in Google Ads, Google Analytics, Google Tag Manager, Other, SEOLeave a comment

Googlebot Hits in Google Analytics after Using URL Inspection Tool

The other day I was playing with the new GSC URL inspection tool and found one interesting thing. I decided to shoot a quick post about that. This is not something…

Posted on September 12, 2018June 13, 2019 by Kristina Azarenko
Posted in Google Analytics, Other, UpdatesLeave a comment

GTM Variable: Check if Google Analytics Code is Found in the Page Source

There are times when you need to fire a Google Analytics tag in Google Tag Manager only if you don’t have Google Analytics hardcoded. The best scenario I can think…

Posted on August 15, 2018June 13, 2019 by Kristina Azarenko
Posted in Google Analytics, Google Tag Manager, How to, Quick TipsLeave a comment

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