Set up Event Goals in Google Analytics: a Step by Step Guide
Every website has a purpose which can be tracked and analyzed in systems like Google Analytics. For these purposes, we need to use events and goals. In this post, I’ll […]
How to Verify Domain Property in Google Search Console via DNS
Yesterday, Google announced that Domain properties are coming to the new Google Search Console. It means that now you will have a full picture of what’s happening with all versions […]
When Rel=canonical Doesn’t Work: a Tale of Not Similar Content and Noindex
This post will be not the one I initially intended to write. My idea was to test using rel=canonical and noindex simultaneously as I still see many questions about the […]
How to Exclude YouTube from Display Campaigns on GDN
If you have ever created Display campaigns in Google Ads, you might have noticed that lots of placements are YouTube channels and videos. While it may be relevant for some […]
GTM Variable: Check if Google Analytics Code is Found in the Page Source
There are times when you need to fire a Google Analytics tag in Google Tag Manager only if you don’t have Google Analytics hardcoded. The best scenario I can think […]
How to Add Deep Links to Facebook Dynamic Product Ads
Once upon a time, I needed to create Facebook dynamic product ads for an eCommerce website. Ok, no problem. But there WAS a problem with such ads: deep linking to […]
Amazon Keyword in Google Analytics Organic Traffic from Bing
If you study your keywords report in Google Analytics from time to time, you must have noticed this weird keyword ‘amazon’ coming from bing / organic which is completely irrelevant to […]
How to Create Dynamic Search Ads: a Full Guide
I’ve heard lots of things about AdWords Dynamic Search Ads. Some people say such ads are just a waste of time and never work, others claim that DSAs can tremendously […]