Kristina Azarenko has been featured on many blogs. Here are some of them:
13 stories of women who are shaping the SEO field – Search Engine Land
AN EXTENSIVE GUIDE ON E-COMMERCE DUPLICATE CONTENT – Amasty Blog
This is an SEO checklist on finding and removing the most common types of duplicates in eCommerce stores (the guide is mostly about Magento but 99% of info there is applicable to any online shop).
Common SEO Mistakes in Magento and How to Avoid Them – e-commerce platforms
Knowing the most common SEO flaws of Magento stores and following tips in this article will help you to stand head and shoulders above the competition in the tough world of eCommerce.
MAGENTO 2 SEO: A FULL OVERVIEW OF DEFAULT SETTINGS – Amasty Blog
Yeah, Magento 2 is a whole new world, and it’ll take time to get used to it. But it has some cool SEO features by default. Look through them (a very useful pic with the summary and settings included!).
What Makes a Successful Online Store? – Business.com
Everything about selling products online with user experience in mind. You’ll learn which info you should give to your potential customers to make them happy and sell to them!
The Comprehensive Guide to A/B testing for E-commerce – Business.com
Some tips on how to use A/B testing to increase conversions and user experience for an online store.
The Pyschological Side of e-Commerce – SiteProNews
Welcome some useful techniques to influence buyer decision: creating a feeling of urgency, decoy effect, social proof, gamification and more.
Guide on Mobile Design Principles for e-Commerce – InstantShift.com
Extremely important things in the modern world with Google mobile-first index. Which types of mobile sites are there? How to design online stores for mobile devices? The guide has all the needed answers. It was written in collaboration with Alexander Gasiul, a design expert with background in mobile apps design, UX and marketing.
Using Magento? Here is a FULL guide on creating AB test with this CMS (no extensions needed!). This article is a working step-by-step instruction based on research and hands-on experience. Just go through all the steps and set it up!
CMS Migration Guide: A Checklist – SEMrush Blog
If you’re thinking about moving your website to another CMS, there are certain steps you need to take in order to preserve all the hard work you’ve done to get organic traffic. Check out the post to learn about these steps.
Migrations are scary. But if everything is done correctly and all the departments – SEO, development, content – are in sync, your traffic should not suffer. I’ve distilled all my experience to share it with you in this post. After reading it, you will understand what you should avoid at all costs.
Pro Tip: How to find and fix 404 errors that really matter to win your traffic back – Search Engine Land
Useful Excel formulas for SEOs and Marketers – brainsins.com
Leave your “Excel comfort zone” and get to know how you can improve your productivity by using Excel formulas and functions for SEO experts and Marketers.
Google spreadsheets are popular online tool for anyone who wants the power of excel on web. Google doc spreadsheet functions and formulas are not known to many people. But I’ll get you covered! Here is a spreadsheet function list that will help you get quick start on using google docs with spreadsheets.