Set up Event Goals in Google Analytics: a Step by Step Guide
Every website has a purpose which can be tracked and analyzed in systems like Google Analytics. For these purposes, we need to use events and goals.
In this post, I’ll walk you through the process of setting up event goals in GA. It’s easy, and I promise you’ll get it, just read on 🙂
If you need help with setting up event goals or anything else in Google Analytics or Google Tag Manager, I’ll be happy to help! Contact me at email@example.com!
Why event goals?
Events and goals serve different needs, they provide you with different sets of information and are available in different types of reports.
For example, if you need to see which traffic sources sent you sales or leads, you will need to set up goals to track these important interactions:
Here’s an overview of the steps you’ll need to take to track events goals in Google Analytics:
- Configure a custom event
- Test the event in Google Analytics real-time reports
- Configure a goal based on the event
- Test the goal in GA real-time reports
Configure a custom event
There are 2 ways you can do so: using Google Tag Manager or adding an event code to the action you want to track.
I usually use Google Tag Manager.
Here’s an example. I have this subscription form in my posts:
Tracking certain actions on the website is important as it gives an understanding how users interact with your website and if they really complete the actions you expect them to.
I’d also advise you to track soft conversions in addition to hard conversions. For example, Adds to cart in addition to sales as it gives more valuable data on the user journey.
I cook digital marketing dishes. Take 3 tablespoons of on-page SEO, add 2 pinches of backlinks and sprinkle it all with paid advertising. Season to taste with actionable data from Analytics and bake until golden brown. Serve hot.