
The Deck from the #WTSFest 2020
The Framework Overview
Step 1: Complete the initial keyword research
Step 2: Analyze the existing filters and find those that will become the basis for the new indexable facets
Step 3: Define the rules for creating indexable facet pages
Step 4: Define the rules for canonicalization of the new facet pages
Step 5: Set internal linking to success
Step 6: Create Title & H1 tags templates
Step 7: Test everything
Step 8: Improve!